Challenge

Mobile navigation is great for getting around the city. But what happens when you want to venture out into the unkown? Or your phone dies after a camping trip. Millions of GM vehicles sold in the past didn’t have maps or navigation included on them - but they did have the potential to run them.

Approach

Our approach was to make one of the best looking and easy to use in-vehicle navigation expierences possible. From integrating with services like Spotify so you never have to leave active guidence to smart routing and offline mode. Maps + is easily one of the best looking and most intuitive in-car navigation apps out there.

What We Did

User Experience Design, Visual Design, Brand Design, Prototyping.