C. 2022
www.brightech.comBrightech
Designer lighting without the designer markup.
- Brand Design
- Information Architecture
- Website Design
Brightech was founded with a simple premise in mind: offer designer lighting at prices accessible to everyone.
Metrics:
- Conversion: ↑38%
- Average Order Value: ↑25%
- Annual Revenue: ↑60%
- Bounce Rate: ↓20%
- Revenue Per Visitor: ↑56%
Challenge:
Brightech had built a strong reputation for beautifully designed lighting products, but their digital presence no longer reflected the quality of the brand or the scale of their product offering. The existing website lacked a cohesive visual system, struggled to clearly communicate product value, and did little to differentiate Brightech within an increasingly competitive e-commerce landscape.
Approach:
Our approach began by establishing a refined visual system that emphasized product photography, clean typography, and generous spacing to create a calm, design-forward shopping experience. The interface was intentionally minimal, allowing the products themselves to take center stage while reinforcing the brand’s premium positioning.
Results:
By rethinking product presentation, merchandising, and purchase flows, the redesigned experience unlocked meaningful gains in conversion and average order value — driving an estimated 45–70% increase in revenue per visitor without additional traffic. Improved engagement, lower bounce rates, and deeper product exploration transformed a plateauing channel into a high-performing growth driver.
