Challenge

Brightech was facing the unique challenge of trying to shift their business direct to consumer after much success selling on amazon. They wanted a site that would reflect the upscale nature of their products without feeling pretentious or excessively expensive.

Approach

To achieve these goals we leveraged a modern sans-serif typeface, beautiful imagery, and lots of negative space resulting in a beautiful but approachable site for all.

What We Did

Information Architecture, User Experience Design, Visual Design, Brand Design, Prototyping.