C. 2025
Cleer
Thoughtfully designed oral care that’s worth making space on your top shelf.
- Strategy
- Branding
- Information Architecture
- Art Direction
- Website Design
Cleer is where smart science meets good taste. We believe oral care shouldn’t be an afterthought or a hassle, so we created a better way to care for your retainer.
Brand and digital design system designed to scale with Cleer’s expanding product ecosystem — elevating perception, simplifying navigation, and positioning the company as a modern leader in oral care.
Challenge:
Cleer approached us to help elevate their brand perception, as well as build a scalable identity system and website capable of supporting an expanding portfolio of oral hygiene products.
Approach:
Our approach was to distill the sleek minimalism of the product design into a refined brand system and digital experience — one that elevates the offering, clarifies its value, and positions Cleer distinctly within a crowded oral care market.
Results:
The new brand and website establish a more cohesive and elevated presence, improving clarity across Cleer’s growing product line while reinforcing trust and perceived quality. A modular system enables the team to efficiently launch and iterate on new products, while the refined digital experience creates a stronger first impression and more intuitive path to purchase.
