C. 2022
Red Kap
The right gear for your job.
- Information Architecture
- Art Direction
- Website Design
Red Kap workwear is here to keep you comfortable for every clock in, over-time shift, eagerly exchanged hi-five, and whatever else in between.
Strategic brand and digital refresh for Red Kap, focused on modernizing a legacy workwear leader while preserving its core equity.
Challenge:
Red Kap, a century-old American workwear brand trusted across industries, was operating in a saturated, visually outdated category. While known for durability and innovation, its brand and digital presence no longer reflected its credibility or relevance to today’s workforce.
Approach:
To address these challenges, we partnered with Red Kap to reimagine their brand experience through strategy-led design and a unified visual system that authentically reflects both their heritage and their forward-looking mission.
Results:
The refreshed brand and digital system repositioned Red Kap within a crowded category — elevating perception, improving clarity, and creating a more cohesive experience across channels. By aligning heritage with a more modern, system-driven approach, the work established a stronger foundation for ongoing growth, campaign execution, and product storytelling.
