C. 2023
EBS
- Education
Education that inspires bold ideas and brave action.™
- Brand Design
- Information Architecture
- Website Design
Estonian Business School (EBS) is an international business university based in Tallinn, offering programs from high school through doctoral studies. With a focus on entrepreneurship, innovation, and global perspective, it prepares students for leadership in a rapidly evolving business landscape.
Redesign for Estonian Business School that restructured a complex academic offering into a clear, modern digital experience, establishing a refined and scalable visual foundation for the institution’s future.
Challenge:
Estonian Business School (EBS) approached us to reimagine their digital experience at a time when their offering had outgrown their existing website. As an international business university spanning programs from high school through doctoral studies, the institution needed a digital presence that could communicate breadth, credibility, and global ambition with clarity and confidence. The challenge was twofold: simplify a complex academic structure into an intuitive, modern interface, while elevating the brand beyond the visual conventions of traditional higher education. The existing experience lacked cohesion and hierarchy, making it difficult to navigate programs, understand value propositions, and convey the progressive, internationally-minded nature of the school.
Approach:
Our approach was rooted in reduction and precision. We designed a system informed by Swiss typography principles — prioritizing clarity, rhythm, and hierarchy — to bring structure to a wide and varied content set. We introduced a minimal visual language defined by strong typographic scale, disciplined grid systems, and generous whitespace. Simple geometric infographics were developed to distill complex academic pathways into clear, digestible moments, helping users quickly understand program structure and progression.
Results:
The final design system delivered a dramatically elevated vision for EBS’s digital presence — one that aligned with the institution’s international positioning and academic rigor. The work introduced a clear hierarchy, improved usability, and a distinctive visual identity grounded in typographic clarity and structured minimalism. While the project ultimately remained unbuilt due to technical limitations on the development side, the designs were met with strong internal alignment and enthusiasm from stakeholders. The system provided EBS with a forward-looking foundation for future digital efforts, demonstrating how a more disciplined and design-led approach could transform both perception and user experience.
